Ignite has re-designed the product development business. Our unique vested model puts us in absolute alignment with your goal of successful new products. When products succeed, we earn more. If they fail, we don't get paid. We start with your goals, retail price point and margin requirements. Because our compensation is tied to in-market success, Ignite's cross functional team drives the process, the marketing strategy, the research, the infinite iterations to create winning products and many of them. As products move through their life cycle, we use in-market measurement and your corporate objectives to create the next generation. Thats our value proposition: Organic growth with maximum new product success rates and minimized cost and risk. You shift development cost and risk from you, to us, and Ignite becomes a new product partner that is highly motivated and aggressively aligned with your goals.