Betamax. New Coke. The Apple Newton. The Ford Edsel. The list of failed product introductions is long and for good reason: successful product development requires doing many things well. There are no silver bullets. At Ignite, we control all critical resources under one roof. Whether we're selling products or services, we employ the same end-to-end, fully aligned internal process: Corporate Objectives > Research > Marketing Strategies > Product Strategies > Design & Engineering > Manufacturing > In-market Measurement. Our approach makes sure that focus is not lost or distorted along the way. Individual experts are called upon as needed, both up-stream and down-stream from their phase of specialty. To implement our end-to-end approach, Ignite's unique business model was created to address the primary causes of new product failures. The soul of our business is a team of talented designers and engineers, cherry picked from some of the biggest names in our business. In front of them, we have placed a team of product strategists from major consumer products companies and small entrepreneurial marketers. To support them we added a manufacturing team with decades of experience in every aspect of global product development. By having these disciplines working in tandem with our end-to-end process, Ignite is uniquely structured for new product success.